In Partnership With

Welcome to SMC National's Virtual Dental Marketing Bootcamp

Proud Sponsor of

Greetings From Gary

Gary Bird, founder and managing partner of SMC National, is committed to growing dental practices through effective marketing strategies. Having interacted with many of you on Facebook, he understands the unique challenges you face and developed this bootcamp to address them directly. We invite you to hear from Gary and our other expert speakers to transform your practice’s marketing approach and overcome obstacles that stand between you and your goals.

Who Should Watch

Our virtual bootcamp is now offering free admission to the first 200 registrations! Acquire actionable skills and immediate practice-ready knowledge. By the bootcamp’s conclusion, you’ll leave with a concrete marketing strategy to supercharge your practice’s growth.

Dentists

If you’re a dentist aiming to boost your new patient totals and level up your entire team, then this event is a must-attend for you.

Operational Leaders

If you’re a practice leader looking to reduce per-patient acquisition costs, boost call conversion rates to 90%, and close more high-dollar cases, then this event is tailored for you.

Marketing Manager

If you’re a marketing manager looking to achieve consistent new patient growth, increase 5-star reviews, market specialties, and feel confident in your role, this event is for you.

Virtual Agenda

Unlock the full potential of dental marketing with our intensive bootcamp courses. Dive deep into retargeting, case acceptance, branding, and more. Your dental practice’s success starts here – register and watch now!

Patient Referrals

  • Referral Boosting Strategies
  • Patient-Driven Referrals
  • Empowered Referral Culture
  • Referral Engagement Tactics
  • Referral Boosting Strategies
  • Patient-Driven Referrals
  • Empowered Referral Culture
  • Referral Engagement Tactics

Patient Referrals

Unique Value Proposition

  • Standout Value
  • Exceptional Proposition
  • Proposition of Uniqueness
  • Exclusive Value Statement
  • Standout Value
  • Exceptional Proposition
  • Proposition of Uniqueness
  • Exclusive Value Statement

Unique Value Proposition

MARKETING YOUR DSO & RECRUITING

  • Strong Employer Brand
  • Digital Recruitment Strategies
  • Employee Referral Programs
  • Leveraging Social Media
  • Recruitment Events
  • Strong Employer Brand
  • Digital Recruitment Strategies
  • Employee Referral Programs
  • Leveraging Social Media
  • Recruitment Events

Attracting Top Talent & Growing Your Dental Organization: Marketing Strategies for DSOs

What You Will Learn
  • Developing a Strong Employer Brand
  • Building a Talent Pipeline
  • Team Development & Retention Strategies
Who You Will Learn From

BUILDING THE FUNNELS

  • Key Metrics & KPIs
  • Marketing Funnel
  • Content Marketing
  • Optimization
  • Utilizing Landing Pages
  • Key Metrics & KPIs
  • Marketing Funnel
  • Content Marketing
  • Optimization
  • Utilizing Landing Pages

Marketing Funnels for Your Dental Practice: Strategies & Best Practices

What You Will Learn
  • Short vs Long Buying Cycles
  • Attract, Educate, Validate & Cultivate Stages
  • Tracking & Measuring Funnel Performance: Key Metrics & KPIs

CASE ACCEPTANCE & HANDOFFS

  • Setting Expectations
  • Follow-Up Process
  • Educate & Engage
  • Automation
  • Patient Loyalty
  • Setting Expectations
  • Follow-Up Process
  • Educate & Engage
  • Automation
  • Patient Loyalty

Nurturing Your Dental Leads: Strategies for More Conversions & Greater Patient Loyalty

What You Will Learn
  • Automated Lead Nurturing Workflows for Efficiency
  • Addressing Common Concerns & Objections
  • Identifying & Segmenting Leads
  • Crafting a Personalized Lead Nurturing Strategy

CLEAR ALIGNER MARKETING

  • Effective Brand Message
  • Utilizing Social Media
  • Showcase Transformations
  • Optimizing Landing Pages
  • Lead Nurturing
  • Effective Brand Message
  • Utilizing Social Media
  • Showcase Transformations
  • Optimizing Landing Pages
  • Lead Nurturing

Marketing Invisalign® to Your Patients

What You Will Learn
  • Identifying the Target Market
  • Identifying the Target Market
  • Leveraging Patient Testimonials

GENERAL PRACTICE MARKETING

  • Identifying Target Market
  • Digital Marketing Channels
  • Social Media Marketing
  • Online Reviews Importance
  • Creating Referral Programs
  • Identifying Target Market
  • Digital Marketing Channels
  • Social Media Marketing
  • Online Reviews Importance
  • Creating Referral Programs

Marketing Your General Dental Practice: Reaching More Patients & Building Loyalty

What You Will Learn
  • Comprehensive Dental Marketing Strategy
  • Power of Online Reviews & Testimonials

RETARGETING & GEO-FENCING

  • Avatar Branding
  • Precision Marketing
  • Conversion Retargeting
  • Location-Based Branding
  • Avatar Branding
  • Precision Marketing
  • Conversion Retargeting
  • Location-Based Branding

Marketing Your Specialty Dental Practice: Strategies for Success

What You Will Learn
  • Crafting a Specialized Brand Identity
  • Showcasing Expertise & Specializations
  • The Role of Referral Marketing

Mastering Denova Ramp Up

  • Denova Strategies
  • Patient List Growth
  • Practice Expansion
  • Effective Onboarding
  • Denova Strategies
  • Patient List Growth
  • Practice Expansion
  • Effective Onboarding

Mastering Denova Ramp Up

Patient Reviews Quantity

  • Referral Power
  • Network Growth
  • Word-of-Mouth
  • Referral Program
  • Referral Power
  • Network Growth
  • Word-of-Mouth
  • Referral Program

Patient Reviews Quantity

MARKETING & AI

  • Introduction to AI
  • Predictive Analytics
  • AI-Driven Market Analysis
  • Content Creation
  • Chatbots & Virtual Assistants
  • Introduction to AI
  • Predictive Analytics
  • AI-Driven Market Analysis
  • Content Creation
  • Chatbots & Virtual Assistants

Revolutionizing Dental Marketing with Artificial Intelligence

What You Will Learn
  • Personalization & Customization
  • AI-Driven Market Analysis
  • AI-Powered Content Creation
Who You Will Learn From

Finance Marketing

  • Payment Solutions
  • Finance Outreach
  • Affordability Strategies
  • Budget-Minded Approach
  • Payment Solutions
  • Finance Outreach
  • Affordability Strategies
  • Budget-Minded Approach

Finance Marketing

SOCIAL MEDIA

  • Effective Social Media Advertising
  • Content Creation
  • Choosing the Right Platforms
  • Compelling Social Media Strategy
  • Understanding Algorithms
  • Effective Social Media Advertising
  • Content Creation
  • Choosing the Right Platforms
  • Compelling Social Media Strategy
  • Understanding Algorithms

Leveraging the Power of Social Media for Your Dental Practice

What You Will Learn
  • Why Social Media Matters
  • Using Social Media to Educate Patients
  • Effective Social Media Advertising

ADDING FULL-ARCH SPECIALTY

  • Expanding Services
  • Treatment Planning
  • Patient Referrals
  • Dental Technology
  • Expanding Services
  • Treatment Planning
  • Patient Referrals
  • Dental Technology

ABC’s of Adding Full Arch to the GP Practice

What You Will Learn
  • Handling Lead Calls
  • Fair Revenue Split
  • How to Find a Hired Gun Surgeon to Start
  • Finding & Working With Labs
Who You Will Learn From

PATIENT JOURNEY / VOICE

  • The Patient Journey
  • Patient-Centric Approach
  • Personalizing Patient Care
  • Treatment Decision Making
  • Measuring & Analyzing
  • The Patient Journey
  • Patient-Centric Approach
  • Personalizing Patient Care
  • Treatment Decision Making
  • Measuring & Analyzing

Optimizing the Patient Experience

What You Will Learn
  • Understanding the Importance
  • Designing a Patient-Centric Approach
  • Leveraging Technology
Who You Will Learn From

Real Time Patient Journey

  • Real-Time Experience
  • Journey Mapping
  • Instant Patient Insights
  • Patient Flow Analysis
  • Real-Time Experience
  • Journey Mapping
  • Instant Patient Insights
  • Patient Flow Analysis

Maximizing Your Dental Practice’s Potential with CRM

What You Will Learn
  • Understanding the Basics
  • Implementing CRM
  • Leveraging CRM Data
Who You Will Learn From

Branding

  • Strong Brand Identity
  • Effective Brand Message
  • Targeting Your Ideal Patients
  • Building Trust & Credibility
  • Consistent Branding
  • Strong Brand Identity
  • Effective Brand Message
  • Targeting Your Ideal Patients
  • Building Trust & Credibility
  • Consistent Branding

Branding: Strategies & Best Practices

What You Will Learn
  • Building a Strong Brand
  • Differentiating Your Brand
  • Building Credibility through Branding
Who You Will Learn From

PHONE SCRIPTING

  • Conversational Scripting
  • Phone Engagement Strategies
  • Scripted Conversations
  • Phone Communication Skills
  • Conversational Scripting
  • Phone Engagement Strategies
  • Scripted Conversations
  • Phone Communication Skills

Targeting the Right Audience for Your Practice

What You Will Learn
  • Identifying & Defining Your Practice’s Target Audience
  • Analyzing Patient Demographics & Behavior
  • Developing Persona-Based Content Marketing Strategies
Who You Will Learn From

Supercharge Patient Growth, Elevate Your Online Visibility, and Revolutionize Your Dental Practice with Our Proven Marketing Strategies

Unlock Dental Success: Virtual Bootcamp Edition

Why Register?

Proud Sponsor of

Secure Your Spot

Gary Bird

Founder & Managing Partner

Bio Coming Soon!

Dee Fischer

Founder & CEO

Bio Coming Soon!

Robert Nunziato

Head of Inside Sales & Sales Operations

Bio Coming Soon!

Richard Margelli

Creative Director

Bio Coming Soon!

Alaina Niemerg

Director of Customer Experience

Bio Coming Soon!

Jack Meyers

Director of Marketing

Bio Coming Soon!

Josh Harcus

VP of Growth

Bio Coming Soon!

Greg Essenmacher

Founder & CEO

Bio Coming Soon!

Channan Cassella

Communications Coach

Bio Coming Soon!

Mark Pineda

Marketing Manager

Bio Coming Soon!